Fauxhemian Invasion
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Fauxhemian Invasion

Frank over at OMG Blog passed along this ludicrous looking poster that he spotted along Queen West. It’s yet another condo development with yet another silly marketing slogan, this time the Bohemian Embassy. Frank goes on to critique the co-option of the word bohemian by various things including Broadway musicals, and now really really inept condo marketers.
David Brooks invented a word to describe the trend of the moneyed class aping poor, edgy, artist types. He called them bobos (bourgeois bohemian). We personally prefer the word fauxhemian coined by New York Times writer Rob Walker in 2000. Why this delicious, tongue in cheek little word never caught on is beyond us. We think it’s wittier and rolls off the tongue much easier than David Brooks’ bobo, which kinda just reminds us of stuffed animals and monkeys.
Boy Reporter will leave it to Torontoist contributor Jill Murray to summon her usual electrifying brand of outrage over this latest gentrifying incursion into her neighbourhood. Go forth Jill and comment.
Photo from OMG blog