This story is a few days old, but none the less, if Sidetrack Technologies/Sub Media get their way, the windows on the TTC’s subway trains will effectively be turned into video screens displaying advertisements. As a train speeds through the tunnel, a technology born out of flip books will display lit up still pictures that when viewed at the proper speed look like video.
The College to Dundas tunnel is the first slated to be subjected to this new form of advertising. It could happen as early as this September.
Up until now, the omnipresent static ads have been enough of a nuisance to make riding the TTC a much less pleasant experience, and I admit there’s a novelty appeal of seeing the tunnel advertising in action, but if it were to become widespread, I fear that it would be intrusive enough to make me seek out another mode of transportation.
Looks like another fight for our heroes at the Toronto Public Space Committee.