We Bid Adieu To The Canadian Tire Guy
Torontoist has been acquired by Daily Hive Toronto - Your City. Now. Click here to learn more.




We Bid Adieu To The Canadian Tire Guy

2006_3_10canadiantire.jpgTorontoist missed this because it was buried in the business section a couple of days ago but Canadian Tire is dropping the boring as dry wall Canadian Tire couple! The female half of that couple was innocous, for one thing, she was hardly there but the bearded Canadian Tire Guy seems to have inflamed the anger of Canadians from coast to coast to coast.
To quote TV columnist John Doyle in today’s Globe (sadly behind the Globe’s subscriber firewall):

He represented so much to so many people. He was the utterly unacceptable face of the mild-mannered Canadian male. He was a stalwart symbol of the neutered, new male. He was everybody’s idea of the irritating neighbour. He was the smiling, smug, know-it-all guy with the cool tools and the always-working, automatic garage-door opener.

Googling this Maclean’s article on our most hated ex-spokesperson. Good riddance.