Someone please fire the marketing team at Landmark Building Group. The marketers at this developer’s have come up with this painfully obnoxious video advertising their lofts. We’ve seen better acting and production from late night spots and these ads simply scream gentrification. The video touts the location of their project (right across from the Drake) and has one of the most asinine slogans we’ve seen in recent memories (“Are you on the list?”). It’s a slogan that reminds us of power-tripping bouncers at overpriced clubs on Richmond Street. Just wait until all those yuppies move into the neighbourhood and start complaining about the noise that bars like the Drake and the Beaconsfield make.
Also, Landmark is the same company responsible for the divisive Will Alsop presentation centre (pictured above). Christopher Hume writes about the presentation centre and makes this observation:
And so for the first time, a condo showroom has become more than the sum of its desires. Now it’s the thing itself, a landmark, not a precursor, illusion or promise. Finally it’s happened: a showroom that transcends itself, that doesn’t need a condo marketing campaign to justify its existence. Already it is an icon, albeit a casual one, a harbinger of the new Parkdale.
Hume is right. The showroom really doesn’t need the marketing campaign, no one needs this ad campaign. And if this advertising campaign is also a harbinger of the new “Parkdale” [ed note. Torontoist knows this isn’t technically in Parkdale] we’re scared, very very scared.