Sensitivity Sells Cheese
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Sensitivity Sells Cheese

cheesemagic.jpgThe title of ‘Kensington’s best cheese’ shop might be up for debate, but the market’s most sensitive cheese-lovers are located at Cheese Magic (182 Baldwin St). Often seen holding their cheeses as if they were holding a small infant, the Cheese Magic employees have garnered a reputation not dissimilar from the indie-pop sensation Death Cab for Cutie – earnest heart-on-sleeve service with moppish hair and low-key fashion sensibilities. The men of Cheese Magic not only have the sensitivity angle down, but they also have a renowned ‘indie’ charm.
As the reputation of the sensitive indie cheese boys grows, more and more young urban females enter Cheese Magic for reasons other than cheese. And for some, the brooding persona of Cheese Magic employees can prove rather endearing, if not inspiring. Take this Haiku written about the cheese boys as a testament of these indie qualities:

Sad Cheese Magic Guys
Trapped behind a wall of cheese –
Guess the magic’s gone

If that’s not enough to prove the outright magnetism of young, introspective-looking cheese boys, read this debt of gratitude:

thank you thank you cheese magic, home of pouty part-time cheese boys, part-time poets

Though the appeal of indie cheese-hunks serving free samples of maple cheddar is undeniable, there’s still something to be said of cheery service. With their introverted, border-line gloomy outlook, the Cheese Magic indie dudes could do with a little less Death Cab and a little more Postal Service in their diet.
Photo: here.