Recently I had a chance to pass through the Melinda Street exit at King subway station. I meant to do this several months ago, because there was transfer art exhibit by Michael Brown on display. Michael spent an entire day in the TTC system, collecting a transfer at each station, and then drawing a picture of a rider on each transfer. I thought maybe I’d luck out and the exhibit would still be up. There was no exhibit, but where it once had been was obvious – a giant empty display case. In the corner of the display case was a notice:
“Is your community group or school interested in using this display case? For more information please call 416-393-4320.”
Belong to a community group? Want to start a community group? Want thousands of bankers to see your work? Call 416-393-4320.
My skeptical thoughts wonder why this location was chosen, and why Eglinton Station was chosen for the TO Live With Culture campaign. Two affluent areas. I know I’m likely reading too much into this, but I picture people leaving home at Yonge and Eglinton, arriving to work at King station, and thinking that maybe the TTC isn’t awash in advertising as some are suggesting. But regardless, it’s nice to see a varying space on the wall reserved for something other than Viacom.