Sometimes you have no choice but to see your movie at the Paramount. It’s one of the few theatres that screens past 10pm, and it’s easy to get to, and they refer to their staff as ‘players’ because really, the place is just a grand cinematic commune of workers in drab colours with fake smiles. But beyond our usual quibbles with the place, and ignoring the guy who farted during the last scene of History of Violence and the girl who answered her cellphone when it rang during the final moments of said film, we now have the added confusion of the whole place becoming an ad for the Globe’s Friday Arts tabloid. No corner can you turn without being confronted with the faces of Globe Seven. There are huge billboards, floor stickers, hanging banners and regular old posters. And though it answers the question of why Globe Seven only puts movie stars on its covers, it puzzles nonetheless. It’s hard enough to make your way down the escalator at the theatre as is, and the insightful glimpses into the Globe’s interview style (Are you married? Why?) just don’t make that steep trip any easier.