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Puritans in the Mist
This overcast day brings us a neat piece from The Star, about dueling shmata kings and their suspiciously similar ad campaigns. It seems that despite dissing the porno-esque American Apparel campaigns, Roots manuveured their ads to look just as much so.
These high-priced t shirt purveyors confuse us to no end. The Americans come North, and set up a shop that trades on Canadian sweats, even outfitting our Olympic team. And then the Canuck goes south, to manufacture tees in LA, and brand his company ‘American.’ Perhaps they’re both just a little confused. Sadly, Toronto is still puritanical: ‘Charney says American Apparel gets more flack in Toronto than any other city in North America.’