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Soup Nazi Heads North!
An Ottawa businessman (and masochist?) has signed on to be the sole Canadian distributor of the Soup Nazi’s soup. Al Yeganeh, the finicky brothmaster, made popular on Seinfeld, is getting ready to kiosk the world’s malls with his brand of soup and sass. Why Canada? Says the CEO, “the Canadian weather is conducive to year-round soup consumption and the people there are health-conscious trend-setters and taste-makers.” Taste-makers who deserve quality fast-food soup!
But how is the company is going to recreate the scary Al persona in each franchise? TOist was hoping they’d just hire really surly people, and ask them to grouch it up, but the truth is a bit more big brother:
Each kiosk will be supervised by Yeganeh through a webcam. “Al will be there in electronic spirit,” said McAsey.
At $10 the soup meal price seems a little steep (comparable soup combos in NY clock in at $5 to 6 bucks), but the arrival of the snarky soupsmith will certainly be greeted with some enthusiasm by cold Canadians looking to warm up.