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See Spot Run
Last fall, after countless tirades and campaigning against giant corporations like Nike, Vancouver-based anti-preneur Adbuster went into the shoe-making business, launching the unswooshing, vegan-compliant Blackspot Sneaker. It comes complete with a litany of do-gooder, anti-corporate details like fair labour sourcing, hemp and biodegradable materials, plus customer shareholders (1 pair = 1 vote), etc. etc. And that, Torontoist thought, was that.
But now Torontoist worries that the good folks have since succumbed to the tyranny of fashion (a form of ugliness so intolerable, sayeth Oscar Wilde, that we have to alter it every six months) and heard the siren song of the devil who wear Prada. For their next “season,” they are considering a second shoe offering: this prototype, hot off the shoe block, is the Blackspot 2.0. (admittedly a rather fetching ankle bootie). As it is designed by Canadian wundershodder John Fluevog, Torontoist is willing to give Adbusters the benefit of the doubt, and hopes that, inspired by Daniel Day-Lewis, this is the culture jammer’s version of a cobbling hiatus.