Lakeshore Creek Classic Lager, with it’s 5.5% alc/vol and $5.75 per 6-pack price tag, comes to Beer Stores starting April 11. With a capitalist ethos and “Damn Good Beer” tagline, the new beverage arrives to a mixed reaction. With two weeks before the actual drop of the new brew, Torontoist weighs the pro’s and con’s of the start-up alternative to your favourite Labatt’s and Molson’s.
* Comes only in cans – which can be fun crushing on your head when they’re empty. Also less heavy than bottles.
* With taxes, works out to 11 cents for every per cent of alcohol. This means with six beers at 5.5%, you will be drinking 33% alcohol for a very low price. Frat boys call this “getting wasted.”
* Throws a stick into the spoke of the Labatt’s/Molson-Coors machine – hopefully ending their tyrannical monopoly over crappy beers.
* Owned by a 24 year-old babe from Manitoba.
* It’s so cheap because it’s completely outsourced to Wisconsin. Only about 25 Canadians work at the company.
* Label looks like Canada sweatshirt tourists buy at the duty-free.
* While issuing warning to the big beer companies to stop overcharging, Lakeshore Creek could also hurt our microbrews…
Outcome: Party at our house on the 11th.