news
Reitmans – Designed for Making Money
Canadian clothing company Reitmans had an excellent year. Revenues were up 5%, share prices increased, and a whole bunch of other important numbers looked good in 2004. This Torontoist believes Reitmans success can be attributed to their cute/funny/not crappy ad campaign. You’ve seen it all over town and on TV. If you haven’t, you probably don’t take the subway or walk outside much. In case you’ve somehow missed it, their ads are the ones that star normal looking women doing normal everyday things, while incorporating a model attitude (see picture). Simple but funny. Take note other retailers, if you stop making crappy ads, people will buy your stuff.