January Has Been Hijacked

By Sarah Lazarovic

Thanks to the wonderful people at Metafilter, there now exists a comprehensive list of organzations who have coopted January, for purposes as varied as whoring overpriced bread machines, and imroving the disorganized self. Indeed, January is everything. It’s National Hot Tea Month, and National Walk Your Pet Month. It’s also Fat Free Living Month, and Eradication of Colonialism Month. With all this month-sponsored personal growth, and soup eating and birth defects prevention, Torontoist almost forgets that we want to float on into January, unharried by a mandate to eat more Campbell’s tomato bisque. So perhaps we should claim January for ourselves. Call it National Ignore Other Month Claims Month. So we can relax, and not go to the gym, or vacuum more, or try to reach our potential. Let’s take back January. It should be ours to not bake bread machine bread in.