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Hypertagging Toronto
Hypertag is a British company that manufactures technology that enables your celly to correspond with nearby billboards. As if you wanted to invite the ad into your space. But on the off chance you do, Media in Canada reports that the technology is comin’ to Canada. It lets advertisers offer up ring tones, coupons, special messages, and all the other stuff you usually crumble up and discard when it makes its way into your mailbox or inbox.
It’s all part and parcel of the high speed idea-to-execution trend washing over advertising. And these boards go from concept to reality in less than three weeks. Similar engage-the-passerby projects have gone on throughout the city already. We reported on one such project a few weeks ago.