If the TTC gets its way, you’ll be able to tell your friends you’re going to a screening every time you ride the rocket. Indeed, the TTC will soon be installing video advertising screens on platforms and trains, in an effort to increase revenues. The screens will carry ads half the time, and news and weather the rest of the time. More invasive noise where you need it least. And you probably won’t be able to jam these screens with the TV-B-Gone you got for Christmas.
On a related note, Dundas Square’s mass of adtrons will, for once, be in sync with each other, or at least in sync with Coca Cola. The beverage company has bought :15 spots of ad space for 5:30 pm on every video screen in the square. So if you find yourself in the environs at the hour, Coke really is it. The ads will run until the end of the year.
If the ads don’t bug you, well, that’s well and good. But if they do, as the Public Space Committee and others think they will, good luck averting your gaze. It’s as if the city is cultivating a population of shoegazers. Not that the ground offers any respite – sidewalk ads!