When Air Canada sought out a spokesperson for their flight back into the black, they were looking for the musical equivalent to airline food. Or the musical equivalent to those uncomfortable pillows. Or those cheesy headphones. At any rate, they got Celine Dion. Last August, Air Canada inked a much publicized deal with Dion to act as the airline’s Official Voice – that’s voice, and voice only. Air Canada thought it more prudent not to purchase rights to Celine’s face. So, in true diva fashion, the resourceful Dion strutted over to American Airlines for a promotion in their entertainment magazine. And really, you can’t blame the girl for getting her earn on. She has made more than $77 million in ticket sales alone this year, and there are still plenty more major airlines out there who would love to use her attractive French Canadian grill to sell tickets.
*The news of the sassy Celine Dion presents an opportune time to mention that Torontoist is currently in search of our own sassy diva spokesperson. Duties include wearing Torontoist pins and going on dates with our hunky sports writer. Leave a comment if you think you’ve got what it takes.