Buyer Be Aware
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Buyer Be Aware

2004_11_15consumerawareness.gifThe Ontario government is always looking out for the little guy. Well, not always. But this week for sure. November 15 marked the beginning of Consumer Awareness Week in Ontario. The week is dedicated to helping normally helpless consumers learn more about their rights and responsibilities in the marketplace, according to the Ontario government website. This year’s slogan: “Smart consumers are good for business.” Minister of Consumer and Business Services Jim Watson has been preaching the smart consumer gospel all week, appearing on last night’s Speaker’s Corner (the original reality TV). He wants Ontario consumers to know that “a handshake is no substitute for a contract” and “be on the lookout for fraud.” Thanks Watson! But since the holiday season is officially upon us, Ontarians may be forced to return to the ways of dumb consumers before the week is up. For instance, tomorrow I will be buying official John Lennon sneakers.