Results tagged “yuppies”

Today marks the twentieth anniversary of Black Monday, the biggest one-day stock market plunge in history. On October 19, 1987, Bay Street was shocked to see all the key market indices plummet. The TSE 300 lost over 400 points as, in a frenzy of panicked selling, a record 77 million shares were desperately traded on the floor of the Toronto Stock Exchange. By day's end, hundreds of millions of dollars evaporated from share values, including $37 billion in Toronto alone.

Someone please fire the marketing team at Landmark Building Group. The marketers at this developer's have come up with this painfully obnoxious video advertising their lofts. We've seen better acting and production from late night spots and these ads simply scream gentrification. The video touts the location of their project (right across from the Drake) and has one of the most asinine slogans we've seen in recent memories ("Are you on the list?"). It's a slogan that reminds us of power-tripping bouncers at overpriced clubs on Richmond Street. Just wait until all those yuppies move into the neighbourhood and start complaining about the noise that bars like the Drake and the Beaconsfield make.

If you ask us, the City of Toronto's new slogan and logo looks like it's advertising a new cellphone company. But they don't pay us the big bucks to draw up these tourist-magnetizing feats of graphic wonderment, so we'll let the quirky little graphic alone. We will, however, quibble with the worthiness of taking out a two-page TO Unlimited spread in yesterday's Times, and filling it with the most awful copy one can muster up about our fair burg. To wit:

The crowds and wares of Chinatown make it impossible to get from point A to B without stopping. Cheap luggage, authentic food and a general sense of urgency typify this neighborhood.

Continue reading "New Cellphone Carrier?"