Results tagged “wwf”

Look for packs of perplexed wheelie-encumbered tourists roaming Front Street this week in a fruitless search for shelter, as the Fairmont Royal York darkens its iconic rooftoop sign for seven days.

You've got less than three weeks to prepare yourself for Earth Hour on Saturday, March 29. That's when people around the world are being encouraged to turn off their lights for one hour to raise awareness about global warming. Toronto was the first Canadian city to sign up for the international event late last year, and has since been joined by most other GTA municipalities, Montreal, Vancouver, Ottawa, and many more—close to 50 cities across the country at last count.

Do you think you can turn your lights off for an hour? The WWF is challenging people around the world to do just that at 8 p.m. local time on March 29. The global event is called Earth Hour, and the goal is to raise awareness of global warming. Last year's inaugural event took place in Sydney, Australia, where more than 2 million people and 2100 businesses turned off their lights. The result was a 10% reduction in the demand for electricity during the hour-long action.

We love the television advertising campaigns the WWF comes up with, and their latest is no exception. The ad does provoke some important questions, however, about the ability (or lack thereof) of individual action to create adequate change without government intervention. The first panel at yesterday's GreenTOpia launch dealt with this extensively. Keith Stewart (coincidentally, a campaigner with WWF) explained that even though he's taken extensive personal action (he has solar panels on his house,...