Results tagged “warchild”

One month after its launch, War Child Canada's latest multi-media campaign, Help Child Soldiers, continues to actively make itself visible on downtown streets. With a fresh smattering of posters spotted on Queen Street West (at McCaul Street) this past Sunday, the recent resurgence in the street-level marketing is an attempt to further educate and engage pedestrians. According to War Child Canada Director of Marketing James Topham, it's working. "We've had a record number of seventy volunteer offers in just one week," says Topham. "The television spot has been extended into January, but the posters add a new dimension, especially now that students are returning for school."

                  

Yesterday more than fifty musicians came out onto Toronto's streets to busk in support of War Child's Busking for Change event. Despite intermittent downpours, the performers were entertaining small and enthusiastic crowds—and many passersby seemed surprised when they realized the busker they were passing was actually Brian Melo or Chantal Kreviazuk. With more publicity, Busking for Change could become a must-see annual event.

Torontonians outraged by satirical ads for a children's camp where kids learn to be soldiers. The posters (which we wrote about earlier this week) are the brainchild of War Child Canada, which promotes aid and awareness for child soldiers and why that's bad. This story is further proof that satire is not only dead, but has in fact become a zombie. (The campaign's website is here.)

Camp Okutta counsellors hit the pavement downtown last week handing out brochures for the wilderness getaway, which aims to teach kids the "art of war." Ads posted to utility poles boasted briefings on grenade throwing and minefield navigation. A promotional clip for Camp Okutta (right) shows children ranging from ages 8–12 strolling along nature trails and sitting around campfires, but also toting automatic rifles.