No statistics have ever been made public about the number of deaths and injuries caused by the swift, sudden attack of colossal bellboys bearing large stacks of classifieds that descended upon downtown Toronto during the spring of 1936. Urban legend has it that the attack was an extreme ploy launched by the Toronto Star in its circulation war with the number two paper in the city, the Telegram, that was intended to bury "the old lady of Melinda Street" in a mound of newsprint.
Continue reading "Vintage Toronto Ads: The Colossus of Want Ads "

Newsstand: November 23, 2009