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Editor-in-Chief: DAVID TOPPING

Publisher: GOTHAMIST

Entries from Torontoist tagged with 'torontolife'

April 26, 2008

Start with the caviar and hazelnut foam. Next, try the bacon-stuffed tangerine segment appetizer, and follow with a palate-cleansing sorbet of kiwi and heirloom tomato purée. You'd be a fool to miss the rock lobster meatloaf, which is served atop an oasis of fig and cucumber gelée. Finish with a candied beet root custard and a tassé of chipotle-scented espresso. Bon Appétit! Haute cuisine fans will descend on Isabel Bader Theatre (93 Charles Street......

Continue Reading "The Delicious Taste Of Science?"

February 26, 2008

Your reaction to snow depends on the circumstances. The frequency of dumps the city has received so far this year has caused grumbling about blocked streets, dirty mounds higher than the average citizen and many a wish for spring to speed up its arrival. Conversely, as long as the roads outside the city are passable, lovebirds, families and outdoor enthusiasts looking for an escape from the city have headed up to Muskoka resorts like......

Continue Reading "Vintage Toronto Ads: A Sporting Proposition in Muskoka"

February 19, 2008

Imagine what the Caddy would think of this month's snowfall. The car wouldn't bother waiting for a driver to take in the greyhounds before the next storm strikes. Cars were sold at the northwest corner of Bay and Grenville for over 80 years, starting in 1925 with a dealership owned by General Motors of Canada president Sam McLaughlin. Addison took over in 1955 and remained until the lot closed last March. The heritage-designated building......

Continue Reading "Vintage Toronto Ads: Cadillac Snowbird"

February 12, 2008

An ornately set table. A fine bottle of pink sparkling wine. A bouquet of flowers purchased in a hurry on the way home from the office. A filter on the window to simulate a blue moon. Andy Williams crooning "Moon River" or the 101 Strings playing "Light My Fire" in the background. All of the necessary mood-enhancing ingredients for a cozy tête-à-tête on Valentine's Day. There's a good chance many of these evenings from......

Continue Reading "Vintage Toronto Ads: Candlelight, Wine, You and Me"

January 29, 2008

Behold what might eventually become of Sniderman's Corner: an attractive first rendering of the Ryerson Student Learning Centre. To be built at Yonge and Gould on the former sites of Sam The Record Man and the freshly-vacated Future Shop, the building represents Ryerson's desperately coveted access to the Yonge Street strip. To be designed by critical darlings KPMB Architects and Daoust Lestage, the institutionally glassy building will incorporate the historically designated Sam's marquee, which......

Continue Reading "Classing Up The Joint"

January 29, 2008

Shouldn't every mall should include a place to pose against an elegant concrete wall with your favourite magazine or a romantic hidden spot to meet that lawyer you're having an affair with while their spouse shops? The Bayview Village neighbourhood was one of several planned communities that sprang up in North York in the wake of Don Mills. Before unveiling the design for Bayview Village with developer A.W. Farlinger in 1954, planner Eugenio Faludi......

Continue Reading "Vintage Toronto Ads: What Every Mall Would Like To Be"

January 17, 2008

SEPT. 28, 2006: Torontoist publishes "Two Peas In A Pod," a poorly considered article making fun of Eye and Now for both deeming Nuit Blanche significant enough to feature on their covers the same week. JAN. 17, 2008: Eye Weekly publishes "Where does Toronto Life get all those great ideas?" a poorly considered article making fun of Toronto Life for also deeming the Zeidler family, Dave Meslin, Yonge Street, and Council's right wing significant......

Continue Reading "Where does Eye Weekly get all those great ideas?"

January 8, 2008

After reading today's ad, Torontoist is certain of one thing—modesty was not a key element of the "Yorkville style," especially when it came to attracting dancing queens and boogie kings looking for a place to strut their stuff. The neighbourhood had a cluster of disco floors waiting for John Travolta wannabes to demonstrate their dance skills and soak in the attitude. One might have been lucky enough to see celebrities like Sonny Bono indulge......

Continue Reading "Vintage Toronto Ads: Disco, Yorkville Style"

January 2, 2008

Nobody likes to be stranded during the holiday season due to car trouble. Whether it's a dead battery, unexpected snowfall, or executing a 180-degree spin into the ditch alongside the 401 on the way back to the city, inclement weather and Murphy's Law often combine to make this a busy time of the year for auto clubs like CAA. Even beloved weekend movie hosts occasionally require their assistance. Before gaining fame as a movie......

Continue Reading "Vintage Toronto Ads: Saturday Afternoon with the Tow Truck"

December 25, 2007

A short but sweet season's greeting for you from some of CBC Toronto's mid-1970s personalities. Dig those frames on young Hana Gartner! The passage of time has made it hard to determine if the "oh yeah" was part of the original ad or a sarcastic comment by a previous reader. Note that two of the personalities featured in today's ad have passed away since last Christmas: longtime morning show host Bruce Smith and writer/activist......

Continue Reading "Vintage Toronto Ads: Season's Greetings from CBC Toronto"

December 4, 2007

The holiday shopping season has descended upon the city, along with an early blast of winter. This combination may lead shoppers to unconsciously purchase items to cure their winter blues, even if the calendar shows that fall has a few more weeks to go. Today's ad offers a prescription from Simpsons and Esprit to keep free-spirited souls in an ecstatic mood come February. A trip down to the historic Queen Street department store promised......

Continue Reading "Vintage Toronto Ads: Leaping into the Holiday Spirit"

November 16, 2007

The arrival of Toronto Life in the mailbox each month is something to look forward to, except for one thing: the ridiculous payload of advertising that comes with it. Now, we understand that magazines generally lose money on subscriptions, and Toronto Life's $24 annual fee is worth every penny, but we think that Toronto Life is starting to look more like Toronto Life Square. Subscription card "blow-ins" and heavy-stock ad inserts are extremely unpopular......

Continue Reading "Quick! Spot The Magazine"

November 6, 2007

There used to be a sign above a video arcade that proclaimed "Yonge Street is Fun Street." Back in the 1960s and 1970s, much of that fun was to be had at the many bars and clubs that lined the street south of Gerrard––Le Coq D'Or, Steele's Tavern, Friar's Tavern, Zanzibar Tavern and so on. Depending on the venue, you could listen to music, dance the night away or catch a striptease. Today's advertiser......

Continue Reading "Vintage Toronto Ads: Burlesque, Yonge Style"

October 23, 2007

Mid-1970s diners expected a certain level of ostentation when eating at finer Chinese cuisine establishments. Decor was touted as much, if not more, than what went into one's mouth. The atmosphere diners were promised at today's featured restaurant hints at a feast for the senses. Except that the foo dogs were not mere decoration... The history of 346 Spadina Avenue reflects the neighbourhood's ethnic shifts. During the mid-20th century it was home to the......

Continue Reading "Vintage Toronto Ad: A Place for Food, Spirits and Movements"

October 23, 2007

After decades of being situated as an icon of Queen Street West, it has been revealed that Citytv will be moving to a new high-profile location: Dundas Square. Since Rogers Communications announced plans to acquire Citytv, there has been much speculation about what would happen to the legendary Queen Street studios. The solution became the former Olympic Spirit complex at the south-east corner of Dundas Square. Built for $42 million in 2004, the building......

Continue Reading "City In The Square"

October 16, 2007

Developers had to do very little to attract new homeowners into the rapidly expanding, brand-spankin' new city of Mississauga in the 1970s. Open spaces, parkland, recreational venues, shopping plazas, and day care spaces were among the tidbits thrown to those looking at suburban creature comforts. Most of all, new homeowners wanted easy access to rustic jug milk stores. This development may have touted itself as "excitingly different," but parting from the norm could only......

Continue Reading "Vintage Toronto Ads: The Town that Sold Itself"

October 2, 2007

If you were a child passing through Toronto since the early 1970s, there's a good chance you may have eaten at The Old Spaghetti Factory. Kitschy antique decor, the pots of whipped garlic butter that arrived with the loaf of bread and a family-friendly atmosphere have kept the crowds coming for nearly four decades. The Old Spaghetti Factory opened its first location in Portland, Oregon in 1969, a period when themed sit-down restaurant chains......

Continue Reading "Vintage Toronto Ads: The Little Tramp Likes Spaghetti"

September 25, 2007

Merriam-Webster defines "telethon" as "a long television program usually to solicit funds especially for a charity." Almost from the dawn of broadcast television on both sides of the border, time has been set aside to urge viewers to support a long list of causes. This tradition began in 1949, when a 16-hour telethon to raise money for the Damon Runyon Memorial Fund to fight cancer brought in just over a million dollars in pledges......

Continue Reading "Vintage Toronto Ads: One For the "Cripples""

September 21, 2007

The idea of another Toronto restaurant guide may not seem original, but Urbanspoon, a newly launched website, sets itself apart by combining the best elements of other guides with some ideas of its own. And it presents them all in a clean and user-friendly design. Like many guides, it lets you browse by type of cuisine or by neighbourhood (including the suburbs), with the results listed alphabetically or ranked according to ratings. What distinguishes......

Continue Reading "Urbanspoon Ends With A Full Stomach"

September 18, 2007

Fall officially arrives this week, a season that signals fresh starts. While some changes signal endings, such as leaves changing colour, events ranging from the first day of school to the launch of the new slate of television shows are opportunities to forge fresh paths. Shopping malls are no exception, as stores unveil their fall wardrobes in which consumers can strut their stuff at the office or on the town. But is the interplay......

Continue Reading "Vintage Toronto Ads: Signaling Fall"

September 12, 2007

Whilst performing our pre-read ritual of tearing out Toronto Life's 8,000 annoying snot-glued ad inserts and heavy stock subscription cards, we suddenly came across Torontoist's name in the mag's "Roundup" feature. The chart compares Toronto's four major city blogs: Torontoist, Spacing Wire (now Spacing Toronto), BlogTO, and the newish Torontopedia. Torontoist's raison d'être is listed as "news, arts, culture, snark"—and we won't argue with that—while BlogTO is like "your geeky friend who's always in......

Continue Reading "Touting Bloghorns"

September 11, 2007

As Torontoist reported yesterday, the Hummingbird Centre is changing its name to the Sony Centre for the Performing Arts, marking the second change in corporate naming rights during the venue's half-century existence. Support of the site has ranged from a philanthropic brewer (O'Keefe Brewing head E.P. Taylor) to a multinational media company. As today's ad promised, Yonge and Front has seen a wide range of performances since the O'Keefe Centre officially rolled out the......

Continue Reading "Vintage Toronto Ads: The Humming of O'Keefe"

September 4, 2007

With this year's Toronto International Film Festival kicking into high gear, it seems appropriate to look back to the advertising for its tenth edition, back in the days when it was known as the Festival of Festivals. Besides today's ad, Toronto Life also featured an article on the festival, highlighting its first decade and offering a preview of that year's fare. The "Tribute to" event was scratched for 1985, after the debacle surrounding the......

Continue Reading "Vintage Toronto Ads: Your Festival of Festivals"

August 21, 2007

If there is one thing Toronto is world-class in and world-renowned for, it is dance music. Toronto sees some of the world's most famous international music acts play its bars and clubs every weekend, and according to a recent article in Toronto Life, they bring with them at least $125 million in economic activity. Well, music enthusiasts, bartenders, club district employees, club owners, event promoters, and young people beware: a nightlife crackdown is coming......

Continue Reading "Nightlife Crackdown Looms"

July 10, 2007

To borrow a line from an old Saturday Night Live parody of Talking Heads frontman David Byrne's fashion sense, you may ask yourself "why such a big suit?" Village by the Grange opened on McCaul St in the mid-1970s as a mixture of residential and retail spaces. Any secrets the complex held by the time this ad appeared were hidden in each model's shoulder or loose jacket. The toll of those stuck in narrow......

Continue Reading "Vintage Toronto Ad: Shoulders by the Grange"

June 26, 2007

Downtown Toronto experienced a hotel boom during the first half of the 1970s as modern skyscrapers and buildings like the new City Hall changed the face of the core. Among those that made their debut: the Sheraton Centre (1972), the Holiday Inn on Chestnut (1972), the Chelsea (1975), the Harbour Castle (1975) and, opening its doors 32-years ago this week, the Hotel Toronto. Western International Hotels traced its roots to the early 1930s, when......

Continue Reading "Vintage Toronto Ad: Welcome to the Hotel Toronto"

June 19, 2007

The late 1960s were a time of throwing off the shackles of traditional societal gender norms, including the rules surrounding who could wear lace pants. Unisex clothing popped up on runways mid-decade, reaching suburban malls by the time today's ad appeared. Opened in the winter of 1964, Yorkdale's original anchors included Eaton's (recently converted into the H&M/Old Navy wing), Simpson's (now The Bay), Dominion (now Holt Renfrew) and Kresge's (the five-and-dime progenitor of K-Mart;......

Continue Reading "Vintage Toronto Ads: Sheer Unisex"

June 12, 2007

Is your wardrobe lacking that all-important "pocket pizzazz"? Not feeling preppy enough as spring winds down? Need snazzier purple pants the next time you Hulk out? Look no further than today's ad! Note the exclusivity of the jackets compared to the pants. White preppy tennis gear and red bomber jackets were way too cool to be sold to the hoi polloi outside the 3 km radius of the Bay's Bloor St store (Queen and......

Continue Reading "Vintage Toronto Ads: Preppy Pizzazz"

June 7, 2007

A museum of ceramics may not be everyone's cup of tea [rimshot], but the Gardiner Museum of Ceramic Art is one of Toronto's favourite buildings. Garnering an unprecedented positive rating of 81.5%, the structure took top honours in the third annual Pug Awards, which were announced today. The Pug Awards, despite their frustrating website, had Torontonians vote on 22 new buildings with a simple thumbs-up, thumbs-down rating. 40,000 votes later, the brilliant Gardiner came......

Continue Reading "Torontonians Love Our Other Pottery Barn"

June 5, 2007

...need to know the latest bridge strategies. Businesses rushed to latch onto hippies during the "Summer of Love" as their next target market, if only to convince squarer clientele of how their product swung with the times (and there was a lot of swinging going on within the pages of Toronto Life's first half-decade). The pair on the right appears to be part of a Velvet Underground-style band—he with Sterling Morrison/Andy Warhol pockmarked skin,......

Continue Reading "Vintage Toronto Ads: Even the Hippies..."
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