Last night at the launch of SCENE, Cineplex and Scotiabank's new reward point program, most buzz overheard by Torontoist was about the marquee outside. What was once The Paramount is now the Scotiabank Theatre. Following the lead of our new opera house and almost every arena in professional sports, Cineplex Entertainment has entered into a five-year deal with Scotiabank to rebrand theatres in Toronto, Montreal, Edmonton, Calgary and Vancouver. Some attendees at last night's......