The arduous, lengthy, and expensive quest to name the Bell Festival Centre is over. The Star described the process for finding a new moniker for the home of the Toronto International Film Festival Group in dramatic terms: "[it] has gone on for years," wrote Martin Knelman, "involving high-priced consulting firms and a committee of board members and gurus, climaxing with a think-tank meeting at a retreat in Cambridge, Ont." No small feat, then, determining......