Results tagged “theformat”

Ah, "beautiful music." A term rarely attached to current radio formats, this middle-of-the-road mix was the mainstay of many powerhouse radio stations in the 1970s. Two versions of the format tended to exist:

Torontoist had heard for a while that MTV Canada's arrival was fast approaching which got us thinking about what MTV’s presence will mean for Canada’s own MuchMusic. Apparently, CTV is required to operate this station under a Talk TV license; therefore, more lifestyle programming and little focus on actual music and videos. So it would appear Much will keep its core audience and the two networks will have little to battle over. Right? Well, who knows? The impression Torontoist gets from watching MTV’s current “The drought is over” marketing campaign currently running on television is that they’re certainly looking to sway loyal Much viewers and are up for a bit of a fight.