Results tagged “strategicmedia”

Last week, further to news reported on Illegal Signs, we briefly noted the Ontario Superior Court's refusal to grant Strategic Media a temporary exemption from certain provisions of the City of Toronto's sign bylaw. If granted, Strategic Media (and most likely all other advertisers) would have been allowed to suspend compliance with these provisions until a court resolved the ongoing claim [PDF] over whether these provisions are valid.

And Torontoist was there to make a video of it.

Public relations is a tricky job, especially for the companies that operate illegal signs across Toronto. They've already got to deal with a site dedicated solely to putting an end to the practice, an increasingly aware and increasingly concerned populace, and those damned vandals who forgo legal means of dissent by dealing with the problem directly. So it comes as a bit of a surprise that Posterchild, a prominent member of (and advocate for) the lattermost group, has decided to lend a helping hand to add some much-needed accountability to the whole operation.

Photo of a Koodo mobile ad by Marc Lostracco.