By day, Torontonian Dan Zinman is a mild-mannered project manager at a downtown advertising agency, where his desk is littered with Soviet propaganda posters and action figures (including Hannibal Lecter and a miniature puffy shirt from the Seinfeld box set, though, oddly enough, the twain have never met in an orgy of toy fashion awesomeness). By night, he's a prolific critic of many themes and memes on a moment of zin, where no subject is safe from his charming malaprops ("let's get down to the brass tax"—how droll!). Citing such eclectic musical choices as Metallica and 30 Seconds to Mars (well, they both wear eyeliner) on his Blogger profile, Zinman is not only a man of deep and intriguing complexity, but he's also gearing up to become the Internet's newest media whore darling.

Toronto Will Host 2015 Pan American Games