In 1993, CPG (Community Programs Group) began publishing The New Jr. Jays Magazine, an eclectic mix of baseball, sci-fi, health and safety tips, and overt product placement. The magazine was designed to develop the Jays’ younger fan base, and featured comics, baseball articles, interviews with fans and players, and movie, book, and video game reviews. For only five dollars a year, Jr. Jays club members received four issues, a personalized membership card, and several Topps baseball cards. In the words of Ed Conroy, the publisher of The Magazine, a monthly magazine for kids, and a former Jr. Jays writer, "You couldn’t make something like this today."
