Many years ago, the TTC launched the smart "Ride The Rocket" ad campaign, of which only the slogan and typewriter-like font still exist. The fast-paced and effective television commercials featured a quirky spokesperson chattering rapidly into a wide-angle lens about the pros of public transit, and the slick spots made the Commission look modern, exciting, and cool. To a tourist or GTA resident, the subway looked like the backbone of any big city experience.......