Results tagged “ruthtal”

Beginning in mid-April, you may have noticed Lettuce Eatery's twelve Toronto locations sporting new signage that rebrands the chain as Freshii, a name that may have some people scratching their heads. "It might not be the greatest name in the world, and it doesn't really mean anything," Freshii's young CEO, Matthew Corrin, says over the phone from Chicago. "It connotates freshness and fun. A name doesn't really mean anything until you attach the brand to it."