Riding the rocket is a routine event for most of us, a mundane part of our daily schedules that doesn't get a whole lot of attention. But at least for the next month, some imaginative physicists want to take the edge off our collective tedium and sprinkle a bit of cosmic wonder through our otherwise boring commutes. This year is the International Year of Astronomy; to celebrate, a series of posters is going up on the TTC which aims to engage our curiosity about the very nature of the universe itself. The campaign is part of an initiative called CoolCosmos, and consists of five posters that offer whimsical tidbits of information about astronomy, couched in terms that those of us who never ventured past grade 11 physics can still understand. It’s an endearingly nerdy campaign, and the most compelling use of TTC ad space we’ve seen since Poetry on the Way got us pondering the merits of blank verse while stalled on Bathurst.
