If one believes the ad copy in turn-of-the-century publications, an epidemic of lethargy, weakness, and lack of masculine physical virtues afflicted North American men. Hapless readers were encouraged to try everything from embryonic versions of modern exercise programs to shocking their gonads with varying levels of electricity to restore their vigour.
Continue reading "Vintage Toronto Ads: Restoring Youthful Fire to Weak Men"

Newsstand: November 25, 2009