Entries from Torontoist tagged with 'newsprint'
May 6, 2008
No, it's not a printing error—all 815,000 copies of Metro across the country really are pink today. The stunt is in support of the Canadian Breast Cancer Foundation, and the ad-supported free daily is donating 5% of today's national advertising revenue to the CBCF (what that amount actually is remains undisclosed, but editions of Metro are also published in Vancouver, Edmonton, Calgary, Ottawa, Montréal, and Halifax). Corporate sponsors are crucial to the Canadian Breast......
Continue Reading "Metro Inks On Pink"