Every single one of the 107,000 copies of Now Magazine published each week is read by (on average) three different people. Sure, PMB, whatever you say. Perhaps that's not surprising when your annual studies—used to determine readership numbers and thus a year's worth of ad rates—are based largely on how recognizable a publication's logo is [PDF].
Continue reading "Voyages of the Readership Enterprise"

Newsstand: November 23, 2009