The eleventh edition of the Steam Whistle Unsigned Indie Music Series took place Friday night, and the brewery's Roundhouse was full of smiles, music, and, well, yeah. Beer.
Results tagged “littlefootlongfoot”
Chris Goddard really likes his job. As the marketing manager for Steam Whistle Brewing, he, along with Events Administrator Matt Weed, decided that instead of competing with mega-brewers' money for sponsorship at the city's best music festivals or shows, they'd throw their own party. "[Steam Whistle] had been partnering up with various festivals over the years, but it was hard to set ourselves apart from the rest of the logos on the poster. One of the bigger breweries would decide that they wanted to sponsor indie music, and once their cheque book came out, we were history. It made us evaluate what we really wanted to do with indie bands and how we could get that done without having to worry about getting bumped, and that's when we came up with Unsigned."
