As Torontoist reported yesterday, the Hummingbird Centre is changing its name to the Sony Centre for the Performing Arts, marking the second change in corporate naming rights during the venue's half-century existence. Support of the site has ranged from a philanthropic brewer (O'Keefe Brewing head E.P. Taylor) to a multinational media company. As today's ad promised, Yonge and Front has seen a wide range of performances since the O'Keefe Centre officially rolled out the......