Results tagged “ibigroup”

Astral Media Outdoor uses Geotargeting Exclusive Solution—a proprietary GIS program mashing up consumer data from Generation5 and cartographic software from MapInfo—in order to allow "you to concentrate advertising faces exactly where your target customers are found. By combining socio-demographic data with the habits of the target group, it builds a consumer profile that is accurate to the postal code level. It then maps the data for precision market targeting." (Did you know that "The Toronto's Asian Community" feels that they are "too tolerant of products and services that do not meet [their] expectations"?)