"Next stop, Quarter Pounder" is something you could be hearing on the subway in the future, as City Council agrees to look at selling station naming rights to corporations. However, TTC vice-chair Joe Mihevc calls the study a "waste of time" and says the idea should be rejected, presumably because he's polled all 1.5 million riders and knows that they'd rather pay higher fares than suffer the indignity of a subway stop named after......