Results tagged “cocacola”

We are, just to be clear, very fond of Planet Earth. Big fans. Huge. We are, likewise, fond of initiatives which safeguard our environment, and also in favour of consciousness-raising efforts that promote such initiatives. Therefore, when we say that many of the events being held to celebrate Earth Hour tomorrow are vacuous publicity exercises that insult our intelligence and with which we want no truck, we are not doing it because we think this whole environmental crisis we've been hearing so much about has been overblown. We are doing it because they are so vacuous and so insulting that we have been rendered awestruck by their inanity, and find our consciousness to be depressed, angry, and frustrated rather than uplifted.

Does coke have hate-on for the GTA? First there was their secretive attempt to foist Blak on Yorkville and us. Now, is the soft drink giant also ripping off suburban DIY collective the Winking Circle? The Uxbridge collective celebrates eccentricity and creativity by building custom bikes, riding in critical masses, building skateboard parks in their sleepy town and more. They've also made a little video manifesto/documentary which may or may not have been ripped off by a local ad company under contract to Coca Cola.

A keen eyed Torontoist reader sent us this link, apparently Coca Cola isn't just launching Blak, a new coffee/pop beverage, in Canada but has leased a 4000 sq. foot space in Yorkville. Industry analysists suggests that Coke is trying to wrest a small part of the booming (too soon?) lucrative coffee market away from players like Starbucks.

The all day drizzle didn't faze the hundred or so zombies who came out to take part in the Toronto Zombie Walk yesterday. The makeup and costumes were great, the range of zombieness on display quite impressive. There were granny zombies, stewardess zombies and even a santa zombie. The Toronto Photography Meetup Group was out in full force and looked to be taking some awesome pictures of the exceedingly well made-up crowd.

If the TTC gets its way, you'll be able to tell your friends you're going to a screening every time you ride the rocket. Indeed, the TTC will soon be installing video advertising screens on platforms and trains, in an effort to increase revenues. The screens will carry ads half the time, and news and weather the rest of the time. More invasive noise where you need it least. And you probably won't be able to jam these screens with the TV-B-Gone you got for Christmas.