Is anyone else sick of those borderline-offensive Canadian Club ads they've been running in NOW lately? Based on the strange notion that thinking about your parents having sex will make you want to buy things, the whiskey's "Damn Right" campaign tries to create nostalgia for the fatherly masculinity of yesteryear. They use "vintage" photos and the grammatically invincible tagline "DAMN RIGHT YOUR DAD DRANK IT" as a rallying cry for some kind of boozy retro-chauvinism that requires you to trade-in manscaping and yoga for stacked babes, guitar solos, and shag carpets. All that butch stuff your Dad totally did when he wasn't too busy wrestling bears on his fishing trips with Jefferson Airplane.
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Newsstand: November 23, 2009