Results tagged “blogto”

The <em>t.o.night</em> Show

In September, Toronto will get a new free daily evening newspaper called t.o.night. According to the newer of the two media kits provided to us (one, from this month, by the paper itself; the other, from June, by another source), t.o.night will be "distributed in the downtown core," and will "deliver stories the direct competition [Metro and 24 Hours] does not cover until the next morning, while helping readers plan their evenings," modelled after other evening newspapers worldwide, like the Australian mX. The paper will be filled with content "from newswires combined with unique content from the web." From who on the web? No, no, not us. BlogTO, for one; Tim Shore, BlogTO's publisher, announced the new paper on Monday afternoon, saying that "Not since the rise and fall of Dose has a publication surfaced in the city threatening to shake up the print media landscape."

Voyages of the Readership Enterprise

Every single one of the 107,000 copies of Now Magazine published each week is read by (on average) three different people. Sure, PMB, whatever you say. Perhaps that's not surprising when your annual studies—used to determine readership numbers and thus a year's worth of ad rates—are based largely on how recognizable a publication's logo is [PDF].

Photo taken just after midnight on Friday by Jonathan Goldsbie. The "For Renovations" part of the sign has since been torn off.

Today launched Dear Toronto, a new independent videoblog site by Adam Schwabe, Ryan Couldrey, and Rebecca Black. The trio had previously collaborated at BlogTO, but recently decided to branch out on their own to focus on strictly video-based content.

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