Results tagged “auxtv”

A few nerdy dudes, two couches in an otherwise barren basement, and a video camera. With MuchMusic turned over to Leah Miller's minions and whomever wins the all-pervasive VJ Search 2.0, this simple format stands as a striking alternative to the glamorous folk with the obnoxiously loud in-studio audience on Queen West. But with the launch of AUXtv, with an impressive 285,000 viewers in its first week, the channel's new late-night spot—Talk Show Night at Juicebox Manor—may look more like the future of cool music programming for the coveted 18–34 set.

When AUX TV launched online on November 24, 2008, it had an honest, simple mandate to support Canada's exploding music scene, inclusive of genre and level of exposure. Right out of the gates, their programming included brand new music videos, exclusive interviews and performances, and full-length programs featuring some of new music and media's foremost aficionados and figureheads. Most of it was produced on modest budgets with the resources, hard work, and the tapped-in creativity of a young group of brains and bodies who were either already part of the scene they were documenting or who were just as eager as AUX to jump headfirst into the momentum. In one week, on October 1, AUX TV will emerge from its nerd cave inside the internet and expand onto basic digital cable, where it will make instant Canadian TV history by being the first network to make a web-to-air transition and where it will deepen its still incalculable—but already promising—impact as it strikes while our country's music-community iron is so very shit-hot.