Results tagged “60s”

Historicist: Halloween Hijinks

Halloween has long provided an excuse for Torontonians to relax and cut loose their stiffer qualities for at least one day. Whether it’s infants dressed as garden vegetables and insects or downtown revellers dressed in outfits that can’t be mentioned in family publications, Toronto has long loved assuming disguises and participating in all of the accompanying rituals that go along with today. A flip through old local newspapers shows that pranks played a large role in past Halloweens, from harmless showoffs to destructive blazes. For better or worse, tricks were as equally important as the treats.

Vintage Toronto Ads: Ice Cold Cornelius

We’d like to offer a toast to the unheralded service industry workers who served up fine fountain drinks back in the 1960s. Whether it was a bow-tied bartender who knew the perfect mixed drink to suit his or her customer's needs or a bow-tied teenager asking if you'd like a Coke with your burger and fries, these professionals required the finest of beverage-dispensing equipment to quench the thirst of bowlers, brides, and boozers.

Vintage Toronto Ads: The <em>Telegram</em> Cares About Your Kids

And what are your kids doing tonight, besides hanging out in a dimly lit club?

Historicist: Remaking St. Lawrence Market

Though the smell is more grilled sausage than ham and some of the lettuce may be shipped in from faraway destinations, the atmosphere evoked by this description of St. Lawrence Market from a 1976 Toronto Star profile still rings true. At the time those words were written, the market neared the end of a decade of rehabilitation that reflected changes in attitude towards historic properties in the city. The north side saw the old knock-it-down attitude at play, while the south was spared a date with a wrecking ball in favour of renovation. Otherwise, you might have enjoyed this morning’s mustard sample or peameal bacon sandwich in a building that lacked more than 150 years of history.

Historicist: Sixties Snapshots of North York

For North York during the 1960s, the explosion in population and industry that the previous decade had seen showed no signs of stopping. By the end of the sixties, almost two hundred thousand people were added to the citizen roll. Quiet rural intersections saw farms and villages give way to apartment blocks, factories, schools, and shopping plazas. Traffic problems arose and required immediate solutions. The municipality's status changed from township to the more dignified "borough."

Vintage Toronto Ads: Why You Shouldn't Steal a White Glove Girl

Translation: the "temporary" relationship clause in a White Glove Girl's contract refers to the amount of time she has remaining on this mortal plane. Until then, we're happy to shuffle temps around from employer to employer, keeping our White Glove Girls under lock and key until the next call comes in. Sometimes we'll let them out of the dunge...asset pool for a few minutes to take care of their "happy homemaker" duties. Anyone thinking of stealing one of our assets should be aware that we've spent years working on glove-tracing technology—we'll know when you've stolen our assets!

Historicist: If You Knew Sayvette a Little Better, You'd Like It a Lot More

If you were a retailer looking to launch a new department store chain in the early 1960s, the discount market appeared to be the way to go. While Toronto did have one-off discounters (Honest Ed's) and lower-priced annexes of existing retailers (Eaton's), businessmen looked at the prosperity of American discounters like E.J. Korvette and saw potential for setting up similar chains in Canada. For several years after Towers opened its first store in Scarborough in the fall of 1960, discount chains with varying degrees of longevity made their debut around Metropolitan Toronto. One of the splashiest openings belonged to Sayvette, who promised to shake up the department store sector. In its two decades of retailing, Sayvette went from grandiose dreams and promising new retail approaches to dead weight on the balance sheet of one of the country’s largest food merchants. Along the way Sayvette experienced little profitability, speculation over its ownership, unrealized expansion plans, and a constant search for where it fit in the retail landscape.

Vintage Toronto Ads: Where Young Moderns Get Wrecked

During a long night of testing out the latest dance moves with local swingers, isn't it refreshing to know that hot canapes will be waiting for you when you need to step off the disco floor?

Historicist: Dreaming of Domes

A spring weeknight. A fan planning to go to that night's Blue Jays game flips on the radio to check on the traffic heading to the ballpark.

Vintage Toronto Ads: Fiat Freeways

Fiat has been in the news headlines regularly lately, thanks to its proposed alliance with ailing automaker Chrysler. Half a century ago, the Italian auto giant tried to woo buyers in North America with compact cars like the Fiat 1100 in an age when bigger was better for domestic manufacturers and consumers.

Vintage Toronto Ads: Be Free As a Bird For a Fiver

Last week, the Greater Toronto Airports Authority announced that it would end a $1.5 million subsidy to Toronto Buttonville Municipal Airport. This move has prompted Toronto Airways, who has operated the airport since the early 1960s, to consider reducing hours or closing the site entirely after more than forty years of offering Torontonians a chance to fly.

It's election day—do you know which media outlet you'll be glued to tonight to discover the results? Among the options for Golden Horseshoe voters on election night in November 1965 were a national network (CBC) and a local independent (CHCH in Hamilton). Both touted the latest in news-gathering technology, with the inevitable period nod to the magic of IBM technology.

Every Saturday morning, Historicist looks back at the events, places, and characters—good and bad—that have shaped Toronto into the city we know today.

Not so many of those bright red packs would be seen at an Argonauts game nowadays due to legislation, unless one pokes out of a fan's pocket.

How can an advertiser go wrong when they hire an adorable simian to help pitch their product (or not-quite-as-cute, as testified by the venerable gorilla suit mascot of Active Surplus on Queen West)? The old "aww, aren't they cute" factor kicks in to such a degree that it may not matter what colour the model's outfit is or that the "jungle" is a merely a cluster of trees next to a suburban pond or farm.

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