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Editor-in-Chief: DAVID TOPPING

Publisher: GOTHAMIST

Entries from Torontoist tagged with '60s'

October 14, 2008

It's election day—do you know which media outlet you'll be glued to tonight to discover the results? Among the options for Golden Horseshoe voters on election night in November 1965 were a national network (CBC) and a local independent (CHCH in Hamilton). Both touted the latest in news-gathering technology, with the inevitable period nod to the magic of IBM technology. The 1965 federal election did little to change the makeup of the House of......

Continue Reading "Vintage Toronto Ads: Watching the Election"

July 26, 2008

Every Saturday morning, Historicist looks back at the events, places, and characters—good and bad—that have shaped Toronto into the city we know today. Flipping through your family's high school yearbooks can be an eye-opening experience. Besides seeing how your elders evolved through their awkward years, you gain an understanding of the environment that shaped them. The rebellious streak now expected of teenagers tends to be suppressed in yearbooks published before the 1970s except for in-jokes......

Continue Reading "Historicist: Everything You Always Wanted to Know About the Vice-Principal's Vacation (But Were Afraid to Ask)"

July 22, 2008

Not so many of those bright red packs would be seen at an Argonauts game nowadays due to legislation, unless one pokes out of a fan's pocket. The 1969 edition of the Boatmen (10 wins, 4 losses) finished in second place in the East, a game behind the Ottawa Rough Riders. Four players were named to the CFL's all-star team: running back Dave Raimey, offensive guard Charlie Bray, defensive end Ed Harrington, and defensive......

Continue Reading "Vintage Toronto Ads: Where There's Smoke, There's Football"

May 20, 2008

How can an advertiser go wrong when they hire an adorable simian to help pitch their product (or not-quite-as-cute, as testified by the venerable gorilla suit mascot of Active Surplus on Queen West)? The old "aww, aren't they cute" factor kicks in to such a degree that it may not matter what colour the model's outfit is or that the "jungle" is a merely a cluster of trees next to a suburban pond or......

Continue Reading "Vintage Toronto Ads: Why Can't You Set Your Monkey Free? (or Chimp Change)"

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