Results tagged “20s”

Historicist: Halloween Hijinks

Halloween has long provided an excuse for Torontonians to relax and cut loose their stiffer qualities for at least one day. Whether it’s infants dressed as garden vegetables and insects or downtown revellers dressed in outfits that can’t be mentioned in family publications, Toronto has long loved assuming disguises and participating in all of the accompanying rituals that go along with today. A flip through old local newspapers shows that pranks played a large role in past Halloweens, from harmless showoffs to destructive blazes. For better or worse, tricks were as equally important as the treats.

Vintage Toronto Ads: School Means Books (and a Larger Store)!

For most city students, this week marks the start of another year of hitting the textbooks or reasonable facsimiles of. Back in 1929, local department stores such as Simpson's did their part to further the education of their future customer base by offering texts alongside the normal range of school supplies. Of the subjects listed, note that it was slightly cheaper for students to study British history than Canada’s past, which demonstrates the societal ties that remained between Ontario and “the mother country” (unless the publisher simply charged less). Also note how perilously the texts float above each student’s head—we hope this wasn’t a hint that knowledge should literally be fed to student brains.

Historicist: Labour Day '29

What were the ingredients needed to produce a Labour Day weekend in Toronto eighty years ago? A visit to the CNE? Check. Tourists crowding local highways? Check. A day at a beach? Check. Union members proudly marching in a parade wearing white suits and straw hats? Check. Controversy in the sporting world? Check. Rumours of a provincial election in the offing? Check. Economic worries? Not yet (wait a few weeks). Thieves with a penchant for stealing trousers? Check...?!?

Vintage Toronto Ads: Listerine Kills Germs and Body Odour

If Listerine can freshen your breath and kill bacteria in the mouth, why can't it do the same to the rest of your body? It's safe!

Vintage Toronto Ads: An Olympic Drive

As Toronto taxpayers now own part of General Motors, we feel it appropriate to offer up a slice of their new investment's history.

Historicist: Terror at the Tivoli

Dateline: Toronto, December 28, 1928, the corner of Richmond and Victoria streets. Over a thousand people gathered at the Tivoli theatre to attend a midnight screening of the first all-talking feature to play in Toronto, The Terror. The crowd was treated to a tale of an organ-tinkling homicidal maniac preying upon guests at an English hotel, with sound provided via the Vitaphone system of giant record-like discs synchronized with the film.

Vintage Toronto Ads: An All-Talking Night at the Movies

For Toronto moviegoers, 1929 saw major changes at many of the city's theatres, which were busy wiring up competing sound systems as silent films gave way to the talkies. The first all-talkie film to debut in Toronto made its appearance on December 28, 1928, when a crowd gathered at the Tivoli at Richmond and Victoria streets to see a midnight screening of The Terror, a thriller presented with the sound-on-disc Vitaphone system.

Every Saturday morning, Historicist looks back at the events, places, and characters—good and bad—that have shaped Toronto into the city we know today.

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