Results tagged “1930s”

Vintage Toronto Ads: Sleepless, Stubborn, and Sterling

Pity the person made agitated and restless by drinking an over-stimulating beverage. Because of their tragic decisions, the owl woman fell asleep at her office desk, while the mule man walked up to his boss, a report firmly clenched in his hand, and allowed his overactive nerves to tell the boss what he really thought of the company’s management. By the end of the day, both found themselves facing the harsh realities of the Great Depression. If only they had sent away for a free sample of Postum…

Historicist: Opening the Gardens

The success of Battle of the Blades has brought Maple Leaf Gardens back into the national spotlight. The show’s mix of glamour and excitement fits some of the visions Conn Smythe had for the building when it opened its doors to the public seventy-eight years ago this week. Built in an almost unimaginable span of five months, the building that became a temple for generations of hockey fans is a testament to the executives who used their persuasive skills to raise the necessary funds during the Great Depression.

Vintage Toronto Ads: The League of Rations

Isn’t it wonderful when four stereotypical figures can come together in perfect harmony thanks to a humble can of spaghetti? We never suspected that the finest spices from Asia lurked within our sloppy Saturday childhood lunch.

Historicist: Citizen McCullagh

George McCullagh seemed to have it all: a rags-to-riches back story; a brash, cocky charm that appealed to financiers, politicians, and the public; a growing family; influence in the back rooms of government; and ownership of several Toronto daily newspapers. He even attempted to lead a crusade to change the nature of government that would enable him to fulfill his belief that he alone could improve the state of affairs for Canadians or at least the state of affairs for his friends in the mining industry. Ultimately all of this may have been too much for one body to handle.

Vintage Toronto Ads: The Colossus of Want Ads

No statistics have ever been made public about the number of deaths and injuries caused by the swift, sudden attack of colossal bellboys bearing large stacks of classifieds that descended upon downtown Toronto during the spring of 1936. Urban legend has it that the attack was an extreme ploy launched by the Toronto Star in its circulation war with the number two paper in the city, the Telegram, that was intended to bury "the old lady of Melinda Street" in a mound of newsprint.

Vintage Toronto Ads: Who's Got King Clancy's Eno?

When travelling by train between key games during the Stanley Cup playoffs, the last thing a hardened hockey player wants to suffer is indigestion. If King Clancy and his teammates actually did pop a few tablets to rid themselves of "the poisonous wastes that slow a man down," they helped the Maple Leafs defeat the New York Americans two games to one during the 1936 semi-finals.

Books for a City's Birthday

Toronto celebrates its 175th birthday today, which provides an opportunity to look back at its accomplishments, determine what makes it work in the present, assess why we like living here, and ponder where its future lies. Past anniversaries have combined these elements in commemorative books, with two standing out from the pack (advance apologies to those who produced the 150th anniversary book—our blue-ribbon book selection committee couldn't get past the sax-playing clown balanced on a unicycle in front of Union Station).

Historicist: Starstruck at City Hall

Civic officials have long been eager to greet any visitor to our fair city with the slightest whiff of fame. Opportunities to pose with celebrities and have them sign the official guest book or test out government furniture have long been attractive to our elected officials despite occasional hiccups—Mel Lastman's feud with the Spice Girls, anyone?

datelinedepression_will.jpgThe 1930s were a difficult decade; dark, dirty, dangerous, and destitute, albeit laden with alliterative possibility. In America the population posed picturesquely in sepia-toned breadlines, while Europeans brooded over the tragedy of the Great War and plotted a rematch. The people of Toronto, like much of the rest of the world, wallowed in a cesspit of poverty and misery from which no number of Shirley Temple films could extricate them.

The rumour mill is swirling around the Maple Leafs this week, as a less-than-stellar season and mixed signals from club ownership lead to daily reports about the fate of the team's management and captain. With all signs pointing to a third straight early vacation at season's end, the team's followers are steamed.

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