Results tagged “15below”

In step with the crisp winter air that swept into Toronto earlier this week, TAXI Canada has re-launched the 15 Below Project. In case you don't have time for the full background, TAXI's Creative Director Steve Mykolyn teamed up with Toronto-based designer Lida Baday last winter to develop a water-and-windproof jacket for the homeless. This unique coat was specially designed to have pockets that can be stuffed with old newspaper, which act as a make-shift lining in frigid temperatures. And to commemorate its 15th anniversary, TAXI paid for the costs of production and distribution of 3,000 jackets.