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	<title>Torontoist &#187; wayfinding</title>
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	<description>Torontoist is about Toronto and everything that happens in it</description>
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		<title>(Re)Designing The Better Way</title>
		<description><![CDATA[<img width="100" height="100" src="http://torontoist.com/wp-content/uploads/2011/08/20110427ttc11-100x100.jpg" class="attachment-thumbnail wp-post-image" alt="" title="" /><p class="rss_dek">Concept for a redesigned Metropass, with stronger, more iconic imagery. Among the litany of complaints passengers often reel off about the TTC, its branding, signage, and design identity don&#8217;t usually make the top of the list. Easy to dismiss as frilly and superficial, these subtle markers shape our day-to-day experience with the transit system—and they [...]</p>]]></description>
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		<title>In A Joe Clark Minute</title>
		<description><![CDATA[<img width="100" height="100" src="http://torontoist.com/wp-content/uploads/2011/08/2007_12_13Creativity1-100x100.jpg" class="attachment-thumbnail wp-post-image" alt="" title="" /><p class="rss_dek">For reasons that were surely thoroughly considered, York Mills was not a stop on the recent Type &#038; Tile Tour of the Yonge-University-Spadina line. Nevertheless, due largely to escalator maintenance that has been ongoing for over a year, it is still quite the treasure trove of wacky signage. Here are some recent highlights: Top left [...]</p>]]></description>
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