Torontoist » labatt’s http://torontoist.com Torontoist is about Toronto and everything that happens in it Sun, 27 May 2012 03:02:31 +0000 http://backend.userland.com/rss092 en Vintage Toronto Ads: Easy-Going, Manly Ales

Source: Liberty, May 1960. Based on these ad campaigns for two of Labatt’s top-selling brews in 1960, we surmise that 50 was targeted to men who indulged in a healthy round of log rolling/jumping or other potentially fatal tomfoolery while downing a few stubbies, while IPA was intended for the alpha male who wanted no [...]

]]> http://torontoist.com/2009/10/vintage_toronto_ads_easy-going_real_mans_ales/?utm_source=rss&utm_medium=rss&utm_campaign=vintage_toronto_ads_easy-going_real_mans_ales