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How to Not Help the Homeless

Photo by cl-s from the Torontoist Flickr Pool It was an ideal setting: the ROM, an audience of 150 attentive listeners, knowledgeable panelists, free admission. Yet last night’s discussion on “Homelessness in our City,” the most recent function hosted by the ROM’s Institute for Contemporary Culture, fell short of its potential. The two-hour event was [...]

Hitting Rock Bottom

Good advertising is meant to stop you in your tracks, but a new ad campaign for local radio station CFRB might leave you frozen in disbelief. This month, CFRB contracted ad agency zig to create a witty series of guerilla-style street ads (read: illegal) meant to highlight polarizing issues of urban life. “Is advertising out [...]