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		<title>Who&#8217;s Behind Toronto Media&#8217;s Tweets</title>
		<description><![CDATA[<img width="100" height="100" src="http://torontoist.com/wp-content/uploads/2011/08/twitter_lead1-100x100.jpg" class="attachment-thumbnail wp-post-image" alt="" title="" /><p class="rss_dek">Twitter is a medium especially well-suited to self-indulgence. When it comes to the organizations that take up roost, though, the hands that supply the tweets are often hidden—and when it comes to media organizations, that invisibility offers a bit of anonymity that journalists don&#8217;t otherwise get a shot at. (Only a few Toronto media outlets&#8217; [...]</p>]]></description>
		<link>http://torontoist.com/2010/04/toronto_media_twitter/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=toronto_media_twitter</link>
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		<title>The t.o.night Show</title>
		<description><![CDATA[<img width="100" height="100" src="http://torontoist.com/wp-content/uploads/2011/08/200907tonight1-100x100.jpg" class="attachment-thumbnail wp-post-image" alt="" title="" /><p class="rss_dek">In September, Toronto will get a new free daily evening newspaper called t.o.night. According to the newer of the two media kits provided to us (one, from this month, by the paper itself; the other, from June, by another source), t.o.night will be &#8220;distributed in the downtown core,&#8221; and will &#8220;deliver stories the direct competition [...]</p>]]></description>
		<link>http://torontoist.com/2009/07/the_tonight_show/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the_tonight_show</link>
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		<title>Voyages of the Readership Enterprise</title>
		<description><![CDATA[<img width="100" height="100" src="http://torontoist.com/wp-content/uploads/2011/08/20090326MultiPub1-100x100.jpg" class="attachment-thumbnail wp-post-image" alt="" title="" /><p class="rss_dek">Photo of Astral Media&#8217;s multi-publication structure prototype taken at City Hall last June by Jonathan Goldsbie/Torontoist. Every single one of the 107,000 copies of Now Magazine published each week is read by (on average) three different people. Sure, PMB, whatever you say. Perhaps that&#8217;s not surprising when your annual studies—used to determine readership numbers and [...]</p>]]></description>
		<link>http://torontoist.com/2009/03/pmb_you_know_me/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pmb_you_know_me</link>
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		<title>Mixed Messages</title>
		<description><![CDATA[<img width="100" height="100" src="http://torontoist.com/wp-content/uploads/2011/08/2008_10_10MixedMessages11-100x100.jpg" class="attachment-thumbnail wp-post-image" alt="" title="" /><p class="rss_dek">Photo taken just after midnight on Friday by Jonathan Goldsbie. The &#8220;For Renovations&#8221; part of the sign has since been torn off. You know what&#8217;s annoying? When the media overexposes a story while at the same time openly asking, &#8220;Is the media giving ____ too much coverage?&#8221; The Daily Show reams the cable news networks [...]</p>]]></description>
		<link>http://torontoist.com/2008/10/mixed_messages/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=mixed_messages</link>
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		<title>Dear Toronto</title>
		<description><![CDATA[<img width="100" height="100" src="http://torontoist.com/wp-content/uploads/2011/08/2008_02_11_DearToronto1-100x100.jpg" class="attachment-thumbnail wp-post-image" alt="" title="" /><p class="rss_dek">Today launched Dear Toronto, a new independent videoblog site by Adam Schwabe, Ryan Couldrey, and Rebecca Black. The trio had previously collaborated at BlogTO, but recently decided to branch out on their own to focus on strictly video-based content. It&#8217;s only Day One, but Dear Toronto already has two posts up: one for Video Games [...]</p>]]></description>
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